Report: LIV Golf Targeting New CEO To Replace Greg Norman

Norman is set to be relocated within LIV Golf as the organisation seeks a new frontman

Greg Norman at the LIV Golf Invitational Bangkok event
(Image credit: Getty Images)

LIV Golf is on the verge of hiring a new CEO to replace Greg Norman, according to a report by the Telegraph's James Corrigan (opens in new tab).

Mark King, the former TaylorMade chief, is rumoured to be LIV Golf's number one target and has reportedly met Yasir Al-Rumayyan, the governor of the Saudi Public Investment Fund that bankrolls the breakaway circuit. King attended multiple LIV Golf events this year and told the Fire Pit Collective (opens in new tab) back in September that he thought the new tour would have established itself within professional golf's ecosystem in five years.

The 60-year-old is currently the CEO of Taco Bell and boasts a stellar track record of success in golf, having overseen massive growth at TaylorMade and Adidas during his tenure. Appointing such a respected figure is seen as paramount for LIV ahead of a second season that will see the number of events increase from eight to 14 and the prize money boosted to $405 million.

Norman has fronted the breakaway series since its inception but has, at times, sparked controversy with remarks about the tour's financiers and Saudi Arabia's human rights record. His position was rumoured to be under threat before the inaugural invitational tournament at the Centurion Club and he now appears set to be given a new role within the organisation.

To his credit, the Australian has been able to assemble an impressive line-up in just one season. Rory McIlroy famously said the series was "dead in the water" when Dustin Johnson and Bryson DeChambeau pledged their loyalty to the PGA Tour but both names finished the year on the LIV roster. 

They were joined at the LIV Team Championship in Miami by the likes of Cameron Smith, Brooks Koepka, Phil Mickelson, Sergio Garcia and Lee Westwood, all of whom are highly likely to feature in the 2023 LIV Golf League. 

Andrew Wright
Staff Writer

A lifelong golf fan, Andy graduated in 2019 with a degree in Sports Journalism and got his first role in the industry as the Instruction Editor for National Club Golfer. From there, he went on to enjoy a spell freelancing for Stats Perform producing football reports, and then for RacingNews365 covering Formula 1. However, he couldn't turn down the opportunity to get back into the sport he grew up watching and playing and now covers a mixture of equipment, instruction and news for Golf Monthly's website and print title.

Andy took up the game at the age of seven and even harboured ambitions of a career in the professional ranks for a spell. That didn’t pan out, but he still enjoys his weekend golf at Royal Troon and holds a scratch handicap. As a side note, he's made five holes-in-one and could quite possibly be Retief Goosen’s biggest fan.

As well as the above, some of Andy's work has featured on websites such as,, and

What's in Andy's bag?

Driver: Callaway Mavrik Sub-Zero (9°)

3-wood: TaylorMade M1 (15°)

Driving iron: Titleist U500 (17°)

Irons: Callaway Apex Pro '19 (4-PW)

Wedges: Titleist Vokey SM9 (50°, 54° and 58°)

Putter: Titleist Scotty Cameron Newport 2.5

Ball: Titleist Pro V1