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  • visvim

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  • Founded in 2001 by Japanese designer Hiroki Nakamura, visvim has grown from an independent sneaker brand into one of the most influential forces behind Ametora (“American traditional”) style on the planet. Born in Kofu, Japan, Nakamura grew up in 1980s Tokyo where he developed a fascination with American style. Encouraged by his parents to travel abroad, Nakamura relocated to Alaska, where he camped and snowboarded while occasionally staying with indigenous Americans. After returning to Japan, Nakamura took a design job with the Japanese division of Burton Snowboards, during which time he grew increasingly fascinated with vintage American clothing, of which he amassed an impressive collection. After eight years with Burton, Nakamura decided it was time to set out on his own, founding visvim as a casual sneaker brand supposedly named after he noticed “Vis” and “Vim” in Latin dictionary. visvim’s sneakers, in particular the FBT (inspired by indigenous American moccasins and named after English new wave group Fun Boy Three), rapidly gained a cult following and helped convince Nakamura to expand; by 2005, visvim had grown into a fully-fledge streetwear brand producing a full range of clothing, footwear, and accessories. In the years since, Nakamura has methodically recast visvim as a “future vintage” fashion label that merges old-world production techniques (such as natural dyeing and hand-sewing) with contemporary technologies like GORE-TEX® so successfully that it has redefined the relationships between Americana, Ametora, and luxury.

    visvim Minto Hunting Vest in Mustard - Notre visvim Minto Hunting Vest in Mustard - Notre

    visvim

    Minto Hunting Vest in Mustard

    $1,760.00 USD

    3 / 4

    visvim Wallis Short Sleeve Shirt in Garden White - Notre visvim Wallis Short Sleeve Shirt in Garden White - Notre

    visvim

    Wallis Short Sleeve Shirt in Garden White

    $1,775.00 USD

    2

    visvim SS 101 JKT DMGD-1001 in Indigo - Notre visvim SS 101 JKT DMGD-1001 in Indigo - Notre

    visvim

    SS 101 JKT DMGD-1001 in Indigo

    $1,055.00 USD

    3 / 4

    visvim Jumbo Short Sleeve T-Shirt (Uneven Dye) in Light Grey - Notre visvim Jumbo Short Sleeve T-Shirt (Uneven Dye) in Light Grey - Notre

    visvim

    Jumbo Short Sleeve T-Shirt (Uneven Dye) in Light Grey

    $490.00 USD

    3 / 4 / 5

    visvim Honus Cap V in Navy - Notre visvim Honus Cap V in Navy - Notre

    visvim

    Honus Cap V in Navy

    $490.00 USD

    M/L

    visvim Jumbo Short Sleeve T-Shirt (Uneven Dye) in Purple - Notre visvim Jumbo Short Sleeve T-Shirt (Uneven Dye) in Purple - Notre

    visvim

    Jumbo Short Sleeve T-Shirt (Uneven Dye) in Purple

    $490.00 USD

    2 / 4 / 5

    visvim FBT Shaman-Folk in Grey - Notre visvim FBT Shaman-Folk in Grey - Notre

    visvim

    FBT Shaman-Folk in Grey

    $900.00 USD

    8.5 / 9 / 9.5 / 10 / 11 / 12

    visvim FBT Bearfoot Perf-Folk in Dark Brown - Notre visvim FBT Bearfoot Perf-Folk in Dark Brown - Notre

    visvim

    FBT Bearfoot Perf-Folk in Dark Brown

    $945.00 USD

    9 / 9.5 / 10 / 10.5 / 12

    visvim Jumbo Eiger Sanction Shorts in Olive - Notre visvim Jumbo Eiger Sanction Shorts in Olive - Notre

    visvim

    Jumbo Eiger Sanction Shorts in Olive

    $1,190.00 USD

    2 / 3 / 4

    visvim Social Sculpture 16 Damaged-17 in Indigo - Notre visvim Social Sculpture 16 Damaged-17 in Indigo - Notre

    visvim

    Social Sculpture 16 Damaged-17 in Indigo

    $1,860.00 USD

    32/32 / 32/34

    visvim Lakota Parka (NY/C) in Ivory - Notre visvim Lakota Parka (NY/C) in Ivory - Notre

    visvim

    Lakota Parka (NY/C) in Ivory

    $2,520.00 USD

    3 / 4

    visvim 101 Jacket IT TRADEMARK (FR VEG L) in Beige - Notre visvim 101 Jacket IT TRADEMARK (FR VEG L) in Beige - Notre

    visvim

    101 Jacket IT TRADEMARK (FR VEG L) in Beige

    $8,570.00 USD

    3

    visvim Cordura 22L Backpack in Black - Notre visvim Cordura 22L Backpack in Black - Notre

    visvim

    Cordura 22L Backpack in Black

    $1,100.00 USD

    22L

    visvim Cordura 22L Backpack in Beige - Notre visvim Cordura 22L Backpack in Beige - Notre

    visvim

    Cordura 22L Backpack in Beige

    $1,100.00 USD

    22L

    visvim Cordura 20L Backpack in Beige - Notre visvim Cordura 20L Backpack in Beige - Notre

    visvim

    Cordura 20L Backpack in Beige

    $1,035.00 USD

    20L

    visvim Cordura 20L Backpack  in Black - Notre visvim Cordura 20L Backpack  in Black - Notre

    visvim

    Cordura 20L Backpack in Black

    $1,035.00 USD

    20L

    visvim Thorson II Coat in Olive - Notre visvim Thorson II Coat in Olive - Notre

    visvim

    Thorson II Coat in Olive

    $3,265.00 USD

    3 / 4

    visvim Harrier Down Jacket in Ivory - Notre visvim Harrier Down Jacket in Ivory - Notre

    visvim

    Harrier Down Jacket in Ivory

    $3,765.00 USD

    2 / 3 / 4 / 5

    visvim Jumbo Hoodie P.O. (Uneven Dye) in Black - Notre visvim Jumbo Hoodie P.O. (Uneven Dye) in Black - Notre

    visvim

    Jumbo Hoodie P.O. (Uneven Dye) in Black

    $745.00 USD

    4 / 5

    visvim Lumber Khadi Check Long Sleeve Shirt in Green - Notre visvim Lumber Khadi Check Long Sleeve Shirt in Green - Notre

    visvim

    Lumber Khadi Check Long Sleeve Shirt in Green

    $1,128.00 USD

    2

    visvim FBT Lhamo-Folk Boot in Camel - Notre visvim FBT Lhamo-Folk Boot in Camel - Notre

    visvim

    FBT Lhamo-Folk Boot in Camel

    $785.00 USD

    10.5

    visvim Paratrooper Coat (NY/C) in Olive - Notre visvim Paratrooper Coat (NY/C) in Olive - Notre

    visvim

    Paratrooper Coat (NY/C) in Olive

    $3,950.00 USD

    2 / 4

    visvim Deckhand Albacore Jacket in Khaki - Notre visvim Deckhand Albacore Jacket in Khaki - Notre

    visvim

    Deckhand Albacore Jacket in Khaki

    $3,128.00 USD

    2 / 3

    visvim Damaged Fluxus 03 Cords in Black - Notre visvim Damaged Fluxus 03 Cords in Black - Notre

    visvim

    Damaged Fluxus 03 Cords in Black

    $1,062.00 USD

    4