Tom Knapp

Tom Knapp


As executive vice president of partnerships and programming, Knapp reports to Mike McCarley, president, Golf, NBC Sports Group. In his role, Knapp is tasked with cultivating relationships with the brand’s current and prospective partners that align with the network’s strategic vision, including driving live content growth via linear and digital programming opportunities for live and owned events. He also works in collaboration with the NBC Sports Group sales team to develop sponsorable corporate initiatives for the Golf business unit.

With more than 20 years of experience in the television industry, Knapp utilizes his programming experience, business acumen and relationships across the golf and business industry to deliver innovative opportunities for brands to connect with Golf Channel’s affluent and influential audience across a wide range of platforms.

Prior to his current role, Knapp served as Golf Channel’s senior vice president, golf sponsorship and sales, and previously as senior vice president of programming for the network. Prior to that, he served as president and general manager of XOS Digital Media, where he managed the Digital Media Services product line and oversaw the SEC Digital Network. Prior to XOS, Knapp was Golf Channel’s vice president of strategic partnerships for eight years after working at NBC in New York, where he developed and sold sponsorship platforms for the Sydney and Salt Lake City Olympic Games for the NBC Owned Stations. 

A graduate of Ohio University, Knapp currently lives in the Orlando community of Bay Hill with his wife Lauren and three children.